How we make money
We believe you should know exactly how a free service pays for itself. Here's the whole picture — no fine print.
The Insurancer is always free for you
We never charge consumers to use this site, compare options, or request a quote. There is no cost, subscription, or fee to you — ever.
We are not an insurance company
The Insurancer is not an insurer. We do not sell policies, underwrite coverage, set your rate, or bind coverage. We are a free service that gathers and organizes quote information so you can compare your options — all policies are underwritten and issued by licensed insurers.
How we earn
Insurance providers may compensate us when you obtain coverage through the comparisons we prepare. That compensation is how we keep the site free. It comes from insurers — never from you — and it does not change the rate an insurer offers you.
What happens to your information
Your information stays with The Insurancer — we do not sell it, and we do not share it with third parties or affiliates for their own marketing. When you submit a quote request, we use what you provide to prepare your personalized comparison and to send you your quotes and updates. We handle your information as described in our Privacy Policy, and you can review your choices on our CCPA / Do Not Sell My Info page.
Our content stays independent
How we make money does not dictate what our guides say. Our educational content is written to be accurate and genuinely useful, and is not influenced by which insurers compensate us or how much. See our Editorial Policy & Methodology for how we research and write.
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