How we make money
We believe you should know exactly how a free service pays for itself. Here's the whole picture — no fine print.
The Insurancer is always free for you
We never charge consumers to use this site, compare options, or request a quote. There is no cost, subscription, or fee to you — ever.
We are not an insurance company
The Insurancer is not an insurer, insurance agency, or licensed broker. We do not sell policies, underwrite coverage, or set your rate. We are a free service that helps drivers compare auto insurance options and connects them with insurance providers and marketing partners who do.
How we earn
When you request a quote or connect with one of our partners through this site, those insurance providers and marketing partners may pay us a referral fee, lead fee, or per-call fee. That payment is how we keep the site free. It comes from our partners — never from you — and it does not change the rate a provider offers you.
What happens to your information
If you submit a quote request, we forward the information you provide to insurance providers and marketing partners so they can contact you about coverage — which is the entire point of the request, and which you consent to when you submit the form. We handle your information as described in our Privacy Policy, and you can review your choices on our CCPA / Do Not Sell My Info page.
Our content stays independent
How we make money does not dictate what our guides say. Our educational content is written to be accurate and genuinely useful, and is not influenced by which partners pay us or how much. See our Editorial Policy & Methodology for how we research and write.
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